Fuelling actions with purpose. Serving communities with passion.
Fuelling actions with purpose. Serving communities with passion.
Our focus is on the all-round development of communities, with a heightened emphasis on those in which we operate. For the betterment of rural villages, we actively partner with government bodies, district authorities and village panchayats. Expanding our network to collaborate with like-minded bilateral & unilateral agencies, we share ideas, draw from each other's experiences and unify efforts for sharper outcomes and wider imprints. Through identified and targeted developmental initiatives for holistic development of rural communities, we actively engage to establish long-lasting relationships that are meaningful and tangibly beneficial in line with the CSR vision of Aditya Birla Group.
Given the prevailing socio-economic strife the onus of corporate citizens, like Aditya Birla Advanced Materials, is larger than ever before. To ensure that we are able to make a powerful difference, a clear sense of direction is imperative. To align our initiatives and funnel our actions for optimal returns for the community and planet, we have we have identified certain key areas for us to work in.
Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development
To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society & raise the country's human development index.
- Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives & Rural Development
Preventive Health Care
Preventive Health Care

Through the pandemic, we’ve organised and undertaken multiple activities to provide relief. These include provision of food & essential items, masks, hand sanitizers, Vitamin C tablets, PPE kits for health workers, food facilities for the police & emergency teams, disinfectant spraying etc. We've developed and circulated various multi-modal communications to educate & improve awareness around COVID and HIV/AIDS for the rural masses.

Preventive Health Care
Health Care
Health Care

Healthcare facilities particularly in remote areas are scarce or as good as none. We started mobile dispensary to regularly visit remote areas, providing free medical consultation and treatment of basic ailments. We organise free vaccination drives for diseases like polio, malaria, typhoid, & hepatitis and help spread the awareness on importance of vaccination. Periodically, we organise blood donation camps at our offices and plants.

Health Care
Sustainable Livelihoods
Sustainable Livelihoods

Through skill-development projects for women, we train them for tailoring and sewing. During the pandemic, we enabled orders for face masks from government and private institutions. We supported them from raw material procurement to market networking. Our dairy development projects helped boost average monthly income of rural households. We provide 24x7 doorstep service to farmers with facilities like animal treatment & vaccination, farmer card, insurance, mineral powder for female calf, green fodder seeds distribution, artificial insemination for genetic improvement in animals etc.

Seed quality plays a critical role in increasing agricultural production and productivity for farmers. It determines the efficacy of other agricultural inputs such as fertilizers, irrigation etc. Understanding this, we implemented a Seeds program for distribution of good quality seeds to farmers. The program has identified three generations of seeds for distribution- breeder, foundation, and certified traditional seeds to ensure organic farming. For poor farmers, we facilitated planting of fruit trees on horticulture plots.

Sustainable Livelihoods
Education
Education

We support rural education with multiple initiatives- funding renovation of rural schools, promoting rural sports by conducting competitions & sponsoring prizes, supporting & encouraging girl child education, providing scholarships for children belonging to certain communities.

Education
Infrastructural Development
Infrastructural Development

Access to clean drinking water is among the most basic necessity for any community. Working closely with village bodies, we facilitated development of water supply system that included pipe lines, water tanks, pumping machinery, etc. to ensure house-to-house tap connectivity. Our rural infrastructural development initiatives include rural road repairs and construction of clothes washing facility.

Infrastructural Development
Social Development
Social Development

To foster social advancement of communities, we organise community gatherings for festivals, occasions and celebrations. We facilitate mass marriages for families from extremely poor backgrounds. We actively engage with rural groups to help increase environmental awareness and take action plans to vitalize the planet ahead.

Social Development
Preventive Health Care

Through the pandemic, we’ve organised and undertaken multiple activities to provide relief. These include provision of food & essential items, masks, hand sanitizers, Vitamin C tablets, PPE kits for health workers, food facilities for the police & emergency teams, disinfectant spraying etc. We've developed and circulated various multi-modal communications to educate & improve awareness around COVID and HIV/AIDS for the rural masses.

Preventive Health Care